Herbal teas are among the most popular and widely consumed products in the world, which, in addition to being fragrant and delicious, have many healing and health properties. As one of the leading countries in the production and export of herbal teas, Iran can attract the world market by using its potential. But there are many challenges on the way to this goal, one of the most important of which is the role of packaging.
Packaging is a determining factor in the export of herbal teas that should not be neglected. Packaging should not only protect the product from physical, chemical and biological damage, but should also help provide information, attract customers, increase market share and enhance brand image. In this article, we have discussed some principles of designing and producing suitable packaging for the export of herbal teas.
- Use of quality and hygienic materials: The first and basic material of any type of packaging is the material from which it is made. The packaging material of herbal teas should be recyclable and degradable in order to save the environment, reduce the cost of transportation and satisfy bio-oriented customers. Also, the packaging material must be hygienic and prevent direct contact with the tea. For this purpose, you can use cardboard and cardboard packs that, in addition to hygiene, also prevent wastage during shopping and consumption.
- Use of appropriate colors, images, logos and fonts: the graphic design of the packaging of herbal teas should be consistent with the characteristics and properties of herbal teas. The colors, images, logo and fonts used in the packaging should be compatible with the brand's theme and mission and create positive emotions in the audience. The colors should be close to the color of herbal teas and yellow, green, brown and pink colors should be used. The pictures should show the flowers, leaves and seeds of the plants and the pictures of nature and health should be used. The logo must be recognizable and distinguishable and use simple and maintainable shapes. Fonts should be legible and beautiful, and use naskh, thulth or broken fonts.
- Use of simple and portable shapes: The packaging shape of herbal teas should be simple and easily fit in the storage space. The shape of the packaging should be portable and have an efficient closing system that prevents the entry of air and an easy opening system that allows sticking after consumption. For this purpose, you can use foil, plastic or paper packs that are produced in different sizes and capacities.
- Inserting necessary and understandable information: One of the important tasks of packaging is to provide information about the product. The information included in the packaging of herbal teas should be necessary and understandable and should be written in a concise form. The desired information is: name, composition, properties, method of preparation, date of production and expiration, storage conditions and approved standards. This information should be written in different languages and using official signs and symbols.
- Compliance with the rules and regulations for the export of herbal teas: The export of herbal teas to the target markets requires compliance with the laws and regulations of the exporting country and the importing country. These laws and regulations may be different in different fields such as quality, health, environmental standards, free trade, customs, intellectual property rights, sanctions, etc. Therefore, before exporting herbal teas, it is necessary to familiarize yourself with the laws and regulations of each country and include them in the design and production of your packaging.
- Packaging is an effective factor in the export of herbal teas, which according to the principles mentioned, can help increase sales, customer satisfaction, competitive differentiation and brand credibility. Using our experience and technical knowledge, our company is ready to provide packaging services for saffron containers and other herbal products with international standards. For more information, contact us.
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