Sweets are one of the sweet and delicious products that are used in many cultures and occasions. Sweets are prepared from sugar, water, honey, lemon juice and all kinds of essential oils and natural or synthetic colors and in the form of small or large pieces, rectangular or circular, smooth or uneven, transparent or opaque, one color or multiple colors, simple or patterned. Available with or without core, packaged or unpackaged. Nabat Bazaar is one of the prosperous and competitive markets in the confectionery industry, which needs to pay attention to various factors in order to enter and succeed in it. One of the most important factors is the role of basic vegetable packaging in the success of entering the market.
Vegetable packaging is one of the effective factors in increasing quality, added value, maintaining properties and creating brand differentiation of the product. Basic packaging can develop the market in the following ways:
- Increasing visual appeal and consumer trust: basic packaging can attract consumer attention and interest by using appropriate designs, colors, shapes, sizes, and materials. Also, basic vegetable packaging can increase the confidence of the consumer by showing information related to the product such as the name, production and expiration date, origin, certificates, usage and maintenance tips, etc.
- Maintaining the quality and properties of the product: the basic packaging of vegetables can prevent the impact of external factors such as light, heat, humidity, oxygen, pollution and pests on the quality and properties of the product by choosing suitable materials for packaging. For example, packaging sweets in glass or metal containers with tight lids can prevent the color, taste and aroma of sweets from being damaged by light and oxidation.
- Increasing the added value and brand differentiation of the product: the basic packaging of vegetables can increase the added value and brand differentiation of the product by creating creative and unique designs. For example, packaging candies in chocolate containers can take advantage of the cultural and aesthetic aspects of the product and turn it into a luxury and valuable gift. Also, candy packaging can increase brand recognition and loyalty among consumers by using specific logos and trademarks.
In short, basic vegetable packaging is one of the key factors in the success of entering the market, which should be designed and implemented according to the needs and expectations of target consumers. Basic candy packaging can develop the market and increase the profitability of candy manufacturers and suppliers by increasing visual appeal and consumer trust, maintaining product quality and properties, increasing added value and product branding.
