Saffron is one of the valuable and expensive products in the market, the production, processing and supply of which requires a lot of precision and functionality. But saffron production is not the only important thing. Saffron packaging is also one of the effective factors in maintaining quality, attracting customers and increasing saffron sales. In this article, we will examine the effect of saffron packaging on increasing sales.
The importance of packaging
Saffron packaging serves several purposes:
Product protection: Saffron is a sensitive and delicate product that can easily be affected by external factors such as light, humidity, insects and other pollution and lose its quality and properties. Proper packaging of saffron protects the product against these factors and increases its useful life.
Visual appeal: Saffron packaging plays an important role in attracting the attention and interest of customers. The eye is the first sense that comes into contact with the product. Attractive, creative and unique packaging highlights the product on store shelves or websites and influences the customer's purchase decision.
Brand identification: Saffron packaging shows the identity and personality of the brand. By using smart elements such as logo, slogan, color, shape and design style, saffron packaging helps to identify and remember the brand in the minds of customers. Also, saffron packaging helps to build trust with the customer by showing the credibility, efficiency and proper functioning of the product.
Notices: Saffron packaging is a source of useful and necessary information about the product. By stating the name, type, amount, production and expiration dates, ingredients, properties and benefits, how to store and consume and other explanations in the saffron packaging, customers will be better acquainted with the product and guided.
Differentiation from competitors: Saffron packaging is one of the ways to differentiate from competitors. The saffron market is competitive and full of fraud. Creative, unique and high-quality saffron packaging differentiates the product from similar or fake products and shows customers why they should buy from you.
How to choose saffron packaging?
Several points should be kept in mind to choose saffron packaging:
Target and market: First of all, you need to define your target and market. What kind of customers are you planning to sell to? What are their tastes, needs and expectations? At what price and sales channels do you plan to sell? What message and feeling do you intend to convey to the customer? The answers to these questions will help you to design saffron packaging suitable for your purpose and market.
Material and shape: The type and shape of saffron packaging should be selected according to the type, quantity, application and transportation of the product. The material of saffron packaging should be resistant, durable, recyclable and protective. The shape of saffron packaging should be suitable for the size, volume and weight of the product. Also, the shape of saffron packaging can be attractive, creative and unique to attract customers.
Color and logo: Logo and color are two effective factors in the visual identity and personality of saffron packaging.
In the packaging of saffron, the color should be chosen according to the characteristics, properties, uses, as well as the mood, culture and tastes of the audience.
The color of the packaging can use warm and happy colors such as yellow, orange, red and gold to give the product an effect and freshness. The saffron packaging logo represents the name, symbol and slogan of the brand. The logo must be simple, readable, recognizable and indicate the nature and values of the brand.
تصویر و گرافیک: The image and graphics of saffron packaging can help to provide information, increase attractiveness and create emotions in the customer and be in harmony with the content, purpose and market of the product. The image and graphics of saffron packaging can include realistic photos, creative drawings, geometric patterns, meaningful symbols and other graphic elements.
Why use crystal and metal saffron packing containers?
Crystal packing containers and Saffron metal containers There are two types of saffron packaging containers that have their own advantages. These two types of saffron packing containers can be introduced as follows:
Saffron crystal packaging containers: This type of saffron packaging containers are made of glass or hard and transparent plastic. These containers have the following advantages:
Beautiful and luxurious show: Saffron crystal packaging containers show the color, shape and details of the product, giving it a luxury look and impressing the customer.
Quality protection: The saffron crystal packaging containers with strong and sealed lids protect the product against light, moisture, dust and other factors and maintain its quality and properties.
Washable and reusable: The saffron crystal packaging containers are washable and reusable due to the glass or hard plastic material. This helps to save money and protect the environment.
Saffron metal packaging containers: This type of saffron packaging containers are made of metals such as stainless steel, tin, aluminum, etc. These containers have the following advantages:
Resistance and durability: Metal packaging containers for saffron have high resistance and durability due to the metal material. These containers are resistant to breakage, scratches, pressure, heat and other damage factors.
Convenient transportation: Saffron metal packaging containers provide convenient and safe transportation due to their lightness. These containers are easy to move, stack and pack.
the conclusion The effect of saffron packaging
Saffron packaging is an effective factor in maintaining quality, attracting customers and increasing saffron sales. Saffron packaging should be designed according to the purpose and market, material and shape, color and logo, image and graphic, text and font. Also, saffron packaging should be optimized with market research, community use, testing and evaluation. By having a suitable packaging, you can highlight your product in the market and increase your profit.
