Packaging of spices is one of the important factors in marketing and selling products. Packaging not only has a protective role, but also a communication and advertising role. Packaging can convey the image of the product, brand and company to the customer and create added value. In the highly competitive spice industry, packaging can be a differentiating factor, attracting new customers and retaining old customers.
Some advantages of proper packaging:
Maintaining the quality and properties of spices: Proper packaging can prevent the impact of external factors such as light, heat, humidity, air and pests on spices and preserve their taste, color, aroma and therapeutic properties. For example, aluminum foil packaging attached to multi-layer plastic is a suitable option to preserve the anti-fungal and anti-bacterial properties of spices.
Attracting customer attention: Proper packaging can inspire a positive and attractive image of the product to the customer by using colors, designs, logo, name and other trademarks and make the customer pay attention to the product and buy it. For example, eye-catching green packaging usually refers to health and nature and is popular with many customers.
Increase customer loyalty: Proper packaging can attract customer satisfaction and trust by providing sufficient and correct information about the product, how to use it, production and expiration date, after-sales service and other issues, and make the customer loyal to the brand and make repeat purchases. to give For example, packaging with a zipper that can be opened and closed can provide convenience and efficiency to the customer and prevent product wastage.
Therefore, it can be said that packaging is an effective factor in increasing sales of spices and should be designed and implemented according to the needs and expectations of customers. Proper packaging can protect the quality and properties of spices, attract customer attention and interest, and increase customer loyalty.
Types of packaging for spices:
Glass packaging: High quality and transparent glass is used for packaging spices. These packages are suitable for spices that are used in smaller quantities, such as turmeric and black pepper. The glasses have doors that can be opened and closed to prevent the penetration of air and moisture. The glasses also have a beautiful and attractive appearance that attracts the attention of customers.
Plastic packaging: Plastic packaging is suitable for packaging spices that are consumed in large quantities. Plastics are lightweight and flexible, which makes it easy to transport products. Plastics also have the ability to print on them to provide the necessary information about the product, how to use it, production and expiration date, after-sales service and other issues desired by the company producing expensive products.
Aluminum foil envelopes: Aluminum foil envelopes have very high resistance against moisture, light, heat and pests. These envelopes preserve the anti-fungal and anti-bacterial properties of spices and preserve their flavor and aroma in the best way. These envelopes also have attractive and diverse designs that increase the visual appeal of the products.
