Dried fruits and dried fruits are among the products that have many fans in the market of Iran and the world. These products are used as one of the best options for healthy snacks due to their nutritional properties, long shelf life and great variety. But to achieve success in dry fruit business, proper packaging is very important. Packaging of dry fruits and dried fruits should not only preserve the quality and freshness of the product, but also increase the value of the brand. In this article, we will show you how you can surpass your competitors and attract your customers by choosing the right packaging for dried fruits and nuts.
Choosing the right materials for packing dried fruits and nuts
One of the most important factors that should be considered in the packaging of dried fruits and dried fruits is the barrier of the packaging against light, air and water. This factor has a great impact on the durability, quality and taste of the product. For example, nuts that are high in fat, such as almonds, walnuts, and pistachios, can become tasteless and smelly when exposed to oxygen.
Therefore, these dried fruits need packaging that has a high barrier against oxygen. Dried fruits can also change shape and texture if exposed to moisture. Therefore, these fruits need packaging that has a high barrier against water vapor.
In order to choose suitable barriers for packing dried fruits and nuts, one should pay attention to the type of product, its sensitivity to environmental factors and the time required for its storage. Packaging made of metals, such as aluminum, usually has a high barrier, but can be expensive and harmful to the environment.
Environmentally friendly packaging
One of the growing trends in the dry fruit and dried fruit packaging market is the use of packaging that has the least negative effects on the environment. These packages can be made from recyclable, degradable or renewable materials. For example, packaging made from natural polymers, such as cellulose, starch, protein, or gelatin, can significantly reduce greenhouse gas emissions, energy consumption, and waste production compared to metal or plastic packaging. do
Using eco-friendly packaging can not only help keep the planet healthy, but can also increase brand value. Some of the advantages of eco-friendly packaging for brands are:
- Making a difference compared to competitors and attracting the attention of customers
- Increasing customer loyalty and strengthening their trust
- Compliance with environmental laws and regulations
- Reduce packaging and shipping costs
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Attractive and creative packaging
Another trend that can be seen in the dry fruit and dried fruit packaging market is the use of packaging that has an attractive and creative design. These packages can attract customers' attention by using colors, shapes, patterns, images, logos, writings and labels that are related to the brand's personality and values.
For example, packaging that uses transparent windows to display the product inside can increase customers' confidence in the quality of the product. Packaging that uses three-dimensional shapes, such as fruits or nuts, can create a sense of playfulness and happiness in customers.
Packaging that uses interesting writing, such as slogans, stories, useful information or humor, can create an emotional connection and identity with customers. Using attractive and creative packaging can not only help increase sales and market share, but can also increase brand value. Some of the advantages of attractive and creative packaging for brands are:
- Creating differentiation from competitors and attracting customers' attention
- Increasing brand recognition and customer memory
- Increased perceived product value and higher pricing ability
- Increased perceived product value and higher pricing ability
