Saffron is a sensitive and delicate product that requires special care and protection during the production, processing and packaging process. Saffron packaging is one of the important and sensitive steps in this process, which has a direct impact on the quality, price, marketability and competitiveness of saffron.
In this article, we will tell you the factors affecting the quality and price of saffron packaging. These factors include the following:
- Selection of raw materials Saffron packaging
- Choosing the shape and size of saffron packaging
- Choosing the design and printing of saffron packaging
- Compliance with the standards and laws of saffron packaging
- Attention to the needs and tastes of saffron packaging customers
Selection of raw materials for saffron packaging
The raw materials of saffron packaging are different in terms of quality, price, environment, and the ability to print and design. Some of the raw materials of saffron packaging are:
Plastic: Plastic is one of the common and cheap materials for saffron packaging, which has low weight and thickness, high transparency and display, diverse printing and design, and easier secondary packaging. But plastic has less resistance and protection and may harm saffron and the environment. Plastic is usually made of materials such as polyethylene, polypropylene, polyester, etc.
Glass: Glass is one of the quality and beautiful materials for saffron packaging, which has high weight and thickness, high transparency and visibility, diverse printing and design, and high recyclability and degradability. But glass has a high cost and the risk of fragility and vulnerability. Glass is usually made of materials such as silica, sodium, potassium, etc.
Metal: Metal is one of the resistant and protective materials for saffron packaging, which has high weight and thickness, diverse printing and design, and high recyclability and degradability. But metal has a high cost and the risk of corrosion and vulnerability. Metal is usually made of materials such as iron, aluminum, copper, etc.
Paper and cardboard: Paper and cardboard is one of the lightweight and biodegradable materials for saffron packaging, which has low weight and thickness, diverse printing and design, and high recyclability and degradability. But paper and cardboard have less resistance and protection and may harm saffron and the environment. Paper and cardboard are usually made of materials such as cellulose, starch, glue, etc.
The selection of raw materials for saffron packaging should be done according to factors such as saffron properties, market type, production cost, environment and customer taste. The raw materials of saffron packaging must have the following features:
Secondary and final packaging: At this stage, saffron is packaged using special materials and equipment for secondary and final packaging. Secondary packaging means placing several primary packages in a larger package, which is usually made of paper or cardboard boxes. Final packaging means placing several secondary packages in a larger package, which is usually made of cardboard or wooden cartons. Secondary and final packaging has different goals and tasks, which include:
- Increasing security and convenience in transportation, storage and distribution of saffron
- Increased resistance and protection against pressure, impact, theft and pollution
- Providing information about the product, producer, consumer and related laws
- Create differentiation and identification in the market and attract customers
- Increasing added value and profitability of saffron
Saffron packaging design
The design of saffron packaging is one of the factors that determine the attractiveness, marketability and competitiveness of saffron. The design of saffron packaging includes the following:
Color: Color is one of the important elements of saffron packaging design that affects the emotions, decisions and behavior of customers. The color of saffron packaging should match the color of saffron, the color of the brand and the color of the market. The color of saffron packaging should have the following characteristics:
It has a dark and shiny red color to show the quality and value of saffron
It has a yellow or orange color to show the nutritional and medicinal properties of saffron
It has green or blue color to show purity and environmental Saffron
It has white or black color to show the simplicity and beauty of saffron
Shape: Shape is another important element of saffron packaging design that affects the attention, memory and choice of customers. The shape of saffron packaging should be in harmony with the shape of saffron, the shape of the brand and the shape of the market. The form of saffron packaging should have the following characteristics:
It has the shape of cylinders or cubes to show the volume and weight of saffron
It has an oval or triangular shape to show the flexibility and variety of saffron
It has an irregular or creative shape to show the originality and uniqueness of saffron
Printing: Printing is another important element of saffron packaging design that affects the communication, trust and loyalty of customers. The printing of saffron packaging should be coordinated with saffron printing, brand printing and market printing. The printing of saffron packaging should have the following characteristics:
With high-quality and high-resolution printing to display information and images related to saffron
It is printed with various and attractive colors and designs to show the personality and identity of saffron
It is printed with appropriate and legible font and size to display the message and purpose of saffron
Important points in saffron packaging
In order to pack saffron in a complete and effective way, you should pay attention to the following important points:
Selection of suitable materials and equipment for saffron packaging based on quality, price, environment and printing and design capabilities
Conducting qualitative and quantitative tests to evaluate the properties of saffron and saffron packaging based on national and international standards
Compliance with health and safety principles and rules during the saffron packaging process to prevent pollution and damage to saffron and the environment
Creating a brand and communicating with customers during the saffron packaging process to increase customer recognition, trust and loyalty
Conducting appropriate marketing and advertising for saffron packaging based on the needs, desires and behaviors of customers
Evaluation and continuous improvement of saffron packaging based on customer feedback, complaints and suggestions
