Packaging is one of the important factors in marketing and selling products. Packaging can have a direct and indirect effect on customer perception, purchase decision, brand loyalty, and product added value. Also, the impact of packaging on pricing can be seen in the important role it plays in creating differentiation, trust, and attractiveness for the product.
بسته بندی همچنین میتواند نقشی حیاتی در حفظ کیفیت و ماندگاری محصول داشته باشد.
بسته بندی مناسب میتواند از تاثیر عوامل محیطی مانند رطوبت، نور، حرارت، اکسیژن، و میکروارگانیسم ها بر روی محصول جلوگیری کند و از خراب شدن آن جلوگیری کند.
It can also play an important role in conveying product information such as production date, expiration date, ingredients, how to use, and therapeutic properties. Packaging can play an important role in conveying feelings and cultural and social values related to the product.
Packaging can play an important role in conveying the identity and personality of the brand, in increasing the perceived value and real value of the product, in increasing customer satisfaction and recommending to others, and in increasing market share and profitability.
Saffron is one of the most expensive and popular spices in the world and has many therapeutic, cosmetic, color, and flavor properties. Saffron is obtained from the dried flowers of Crocus Sativus, it is a dry and delicate product that needs proper packaging. Saffron packaging can have a significant impact on its pricing, therefore, saffron packaging should have the following characteristics:
Saffron packaging should be made of quality and resistant materials. Packaging materials must have suitable mechanical, chemical, and thermal properties. Packaging materials must have the ability to prevent the penetration of moisture, oxygen, light, etc microorganism be Packaging materials must be able to preserve the aroma, color, and taste of saffron.
Packaging materials must have the following capabilities: recycling and degradability, printing and labeling, creating security and protecting against fraud and theft, the ability to create attractiveness and differentiation, create harmony and identity with the brand, and create relationships with customers and transfer information about the product. to be
Saffron packaging should have a suitable and creative design and should have appropriate dimensions, shape, color, image, logo, font, and style. The packaging design should be able to create attractiveness and differentiation, and it should also have the ability to create harmony and identity with the brand. Packaging design should be able to communicate with customers and convey information about the product.
According to these explanations, it can be said that Good packaging is one of the effective factors in saffron pricing Is.
Good packaging can make saffron stand out as a quality, valuable, and distinctive product in the eyes of customers, as well as prevent saffron from spoiling and reducing quality and have a longer shelf life. Good packaging can make saffron have enough and correct information for customers and gain their trust.
Therefore, it can be concluded that good packaging is one of the important factors in saffron pricing and should be done with care and attention.
Sellers and producers of saffron should note that the use of properly designed packaging can play a big role in competition, marketing and economy for them.
Good packaging can maintain the quality and durability of saffron, strengthen the relationship and trust of customers in saffron, increase the attractiveness and identity of saffron, increase the value and price of saffron, and increase the satisfaction and recommendation of customers to saffron.
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